"EcoVero" is a unique new environmentally friendly viscose fiber launched by Lenzing Group. Lenzing EcoVero fiber is derived from trees using the most sustainable wood resources for viscose fiber production, as well as an ecological and environmentally friendly production process. Compared with traditional viscose, it can significantly reduce emissions and the impact on water resources. It is another important new milestone on Lenzing's sustainable development road.
With the ever-increasing requirements for environmental protection and the increasing awareness of people's environmental protection, consumers have gradually increased their requirements for clothing, not only to be comfortable and stylish, but also environmentally friendly and natural. The lightness and elegance of the fabric, smooth and smooth, bright color and other properties also need to achieve unparalleled quality. EcoVero is made of European wood that has passed FSC and PEFC sustainable certification, replacing the previous practice of using bamboo and eucalyptus as raw materials for viscose. More than 60% of the trees used in Eco Vero's raw materials are from Austria and Bavaria to ensure low emissions.
The production of this new type of environmentally friendly viscose fiber will follow three principles: the use of sustainable wood resources, an environmentally friendly production process, and a transparent supply chain.
Amit Gautam, Vice President of Global Textile Business Management of Lenzing Group, gave a detailed introduction to these three principles:
"People tend to think of viscose fiber as an independent market. In fact, viscose fiber has formed a multi-level market at the same time. At the top of the sustainable development pyramid is the most environmentally friendly, environmentally friendly, manufactured by a certain factory. Clean viscose fiber, the first layer is some old-fashioned viscose fiber produced by heavily polluted factories that will be shut down. This pollution specifically refers to water pollution, sulfur discharge and waste of wood resources caused by waste water discharged into the river.
EcoVero can be called the green material at the top of the pyramid. Our wood has been certified by the Programme for the Endorsement of Forest Certification (PEFC) and Forest Stewardship Council (FSC). In addition, the process of converting wood into fiber is also very important. Our production process focuses on saving energy, chemicals and water resources. "
In addition, there is an Eco EU Label certification, which is a very difficult standard to achieve. EcoVero's emissions and water pollution levels are 50% lower than any viscose fiber found on the market. Eco-EU brand certification is only granted to products that have significantly reduced environmental impact compared with similar products on the market. "
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